Corrugated cardboard cat scratcher

A consumable line rather than a durable: the shopper replaces it two or three times a year, which makes it one of the better repeat-purchase articles in a pet planogram.

The board is double-wall with a water-based adhesive, so it holds together under clawing but stays fully recyclable. Recycled content is declared on the specification.

The printed sleeve is where the brand sits, and it is the cheapest artwork change in the range — a seasonal sleeve costs nothing in tooling and needs only a new print file.